07 Jun 2003
E -
MAIL CAMPAIGN
Marketing
of Webservices
Enclosed
find drafts of emails that Under may consider sending out to corporate to
market / promote our Global Recruiter web services.
1. Early Adopter
2. HR Performance Report
3. Mountain Goes to Mohammed?
4. Needle in the haystack
5. Water everywhere....
6. Choice is yours
7. The Right Candidate (Project PINCER)
8. Compose & Broadcast
·
E
- mailing should start only after the web - services is launched commercially.
·
A
product launch must never be undertaken, without product being available on the
shelves of thousands of stores across the country!
·
After
seeing the advt. in newspapers/ TV, if customer rush to the store & do not
find the product, then they will never come back !
Another thing.
·
E
- mail circulars should be "spaced - out" at 10/15 days interval.
·
After
each email circular, we must check - out, who & how many have responded
positively and become actual "Early Adopters" - by filling in "Temporary Regi -
Form".
·
Their
names MUST be deleted from the mass - mailing list before pushing - out the
next circular.
·
This
(removal) is very important - otherwise an early - adopter will get irritated! He
will get a very poor opinion about
us!
And
on every UI screen, there must be a link Names and Early Adopters
May
be, it should be on homepage also.
Ever
a corporate HR manager, who never received a single of our email circulars,
would want to become an early adopter, the moment he clicks on this link and
finds names of some "heavy wight" companies. Hence, this is very
vital.
Circular
#7 (The Right Candidate) is our main Battle Tank, under Project PINCER.
So, this circular must be launched FIRST.
· Under
Project Manhattan, we have received nearly 87 000 resumes - against advts.
released by (approx) 3000 unique corporate.
So, if we do not apply any "cut off", then circular #7 will go to
these 3000 companies.
·
And
because, we are offering them, these 87000 resumes (Butterfly versions ONLY),
FREE, there is good chance that, some
500, may click on our link (embedded in the circular) and, maybe, 100 out of
these, may become early adopter, by
filling in online "Temporary Registration Form".
·
Before
we send - out the SECOND Circular (whichever), we must find out, how many have
already become early adopter, as a resole
of the first circular.
·
Then
this info. Must be "plugged" into the SECOND circular - so that recipients
of second circulars are suitably impressed. !
·
And
this process must be repeated, again & again, before sending - out the next
circular.
·
If,
the no. of "Early Adopter" keeps growing with each circular, it would
have an avalanche effect (re - enforcing).
·
In
the meantime, we have pulled the plug on project Mahattan !
·
But
"Log Live Manhattan" - as an institution of experimentation
(innovation - which must never end!
·
Projects
EGO/ CYBER/ PINCER are all exaples of our desire Willingness to innovate.
·
With
Project Manhattan, we paid the price of some "embarrassment / loss of
face" (besides Rs. 1 lakh).
·
But,
without those 87000 resumes, we could not have perfected our extraction logic
(in ResuMine) nor could be have
created those "Function Exposure Profiles" !
·
Without
Project Manhattan, we simply, could not have developed Resumine !
·
Non
Project EGO
·
Non
Project PINCER.
