HOW TO BECOME "THE INDUSTRY STANDARD"

Abhi

cc: Kartavya

cc: Inder/ Pooja

To become the Industry - standard, you need to get the industry to adopt your "forms" & your "business - processes".

So that you control the forms/ processes.

Whenever, you come out with a new/ revised, form or a process, the industry has got to "adopt" the same. Otherwise that company stands isolated. You systems cannot exchange data with the rest of the world.

If we reach such a stage, it gives us virtual monopoly - a very desirable situation from the view point of competition.

Q.  And "why" should industry adopt out "forms/ processes"?

 Ans:

    - If these are easy / simple to use

    - Require less effort / time

    - Help you do more work in less time (productivity)

    - Avoid duplicate entry of same data

    - Reduce process - costs / Manpower (data - entry)

    - Automate "Communication" amongst "parties"

    - Improve "Quality" of your decisions

    - Enable "data - processing" on a "MASSIVE" scale

    - Vastly extend you "reach" thru networking

    - Help you "globalize" your business operations. etc.

If we want to make "Global Recruiter" to become, The world standard, (as far as Recruitment Processes are concerned), then

BUTTERFLY RESUME is the first step in that direction.

Today, there are hundreds of "versions" of resumes.

# 1 - Those "unique" ones, dreamed - up by Jobseekers

# 2 - These "recommended - for - use" by management Consultants and authors of "Recruitment Books"

# 3 - Those designed by Jobsites as structured/ partially structured FORMS on their websites.

# 4 - Those (digital) forms, which corporate websites as you to fill - up, online, while applying.

# 5 - Those printed "Hard - copies" handed - out by corporate to eager jobseekers to fill - in, when they appear for an interview (Quite common procedure amongst Indian Corporate)

To get all of these parties, to sit around a table and agree upon a SINGLE/ STANDARD resume - form, is impossible!

We won't be able to get them to agree to even "sit - around - a - table" !

Does this mean that our effort to get all concerned to agree - upon / accept ONE standard RESUME - FORM, is doomed?

Perhaps not.

Perhaps our Butterfly Version is an answer!

The secret would be to get the millions of jobseekers around the world to adopt the

BUTTERFLY VERSION. Strike at the root.

If all of them use the SAME/ STANDARD form, corporate Recruiters cannot refuse to accept such resumes.

If, on top of this (situation), if butterfly version, makes a Recruiters job easy & lessens his burden & speeds - up his     process, he would be more than happy to receive / accept such butterfly version.

If he is extremely happy with Butterfly version, he may even insist that in future, this is the ONLY version, in which he would accept resumes!

So, the obvious FIRST STEP is to get the jobseekers change - over to the Butterfly version.

   . Reduces their time/ effort to apply (to hundreds!)

    . Gives them a distinct "Competitive Advantage" over other candidates, who are using plain/ unstructured email resumes (Eg. Functional Profiles)

    . Improves their "Probability" of getting short - listed/ getting interviewed / getting appointed.

    . Enables updating/ editing appointed.

    . Enables updating/ editing with very little effort

    . Gives them a better "Bargaining Power" (eg : Salary / Designation Profiles)

       And

    . All of these are FREE!

    . I have tried to address (these) concerns of a jobseeker while designing enclosed BUTTERFLY version. Some issues will get addressed in future versions only (eg : Salary/ Designation Profiles), So I have mentioned these under "Instructions".

    . Thru first page (Interactive Response Module), I am trying to achieve the following.

    . Boost Jobseeker's ego, by providing space where he can attach his colour photo (JPG?)

    . Making it easy for the Recruiter to record his decisions (Rating/ calling or Not / Remarks) while the (digital) resume is still in front of his eyes & his memory is VIVIDLY FRESH as to the candidates suitability". (Whether hard copy or digital, no information must require to be handled again & again. Information must not be "put down/ filed away", without taking a DECISION on the spot, once - and - for all !

    . Utter shy simplifying emailing of "Interview - calls" (Telescoping the process). This feature along will ensure many more candidates getting called for interview - than otherwise, under the old / manual process. To that extent, this becomes a "SELF - FULFILLING" Prophesy ("Get an Interview call, Today !) & re - in forces the process to repeat again & again.

    . The page - design (esp. ADVERTISER'S SPACE), gives the jobseeker an impression that the Advertiser will definitely rate him (A) / definitely cal him for interview.

    . If the (first - page) design succeeds in creating this last - mentioned "impression" in the mind of the jobseeker, he is bound to use Butterfly version.

     . And if this impression, proves "Correct" in case of even 10% of the candidates, the Butterfly version would catch - on like a wild fire, by word - of - mouth.

    . And if millions of job - seekers start using Butterfly version, Corporate have got to fall in line & accept it as THE Industry Standard! They don't have a choice!

    . So, entire Global - Recruiter, rides piggy - back on the Butterfly Version & on our ability to convince the

      - 60,000 candidates to edit & then use it

      - 60,000 candidates to "Talk - about - it" to 10 friends each, each of whom, would, in turn, talk to author 10 friends  / colleagues each.

    . Once, we attain a "CRITICAL MASS" of ONE million Butterfly Versions, we would become "Unstoppable"

    . Then becoming INDUSTRY - STANDARD is a more question

    . It is therefore CRUCIAL that, we spare no effort, in design / development of Butterfly version, even if it means delaying launch of Project EGO, by 2/3 days. We must "GET IT RIGHT THE FIRST TIME".

There may not be a second time!

h.c.parekh