GPRS / CDMA (WLL) VS. "CONTENT"

Kartavya

See enclosed article.

To popularise their "service", all cell phone Cos. are scrambling all over to find "content" in which subscribers are interested in & which can be delivered thru their service/ network.

Everybody (all cell Cos.) are experimenting with

    . Emails                                    

    . Video Clips of Events

    . News

    . Stock Quotes

    . Weather Reports

    . Greetings

    . Internet

    . Celebrity photos

    . Online lottery

    . Astrology (Fore casts?)

    . Games (eg. Cricket)

   . Songs

There is no doubt, all of the above are of interest to some - or - other "Target / Niche Group" of users of cell - phones.

But, getting - and holding onto a "Job" is as basic as "ROTI / KAPADA/ MAKAAN" !

This "interest" (category) cuts across, all the above - stated "target" groups.

Soon, cell - phones will be owned, even by "Jobless" youth.

Now, in fact, if we could convince the cell - phone service - companies, that their "Subscriber - base" can dramatically expand if they start delivering "Job Alerts" over their cell - phones, then there is pretty good chance that they will jump at this (novel) idea !

Tell them that 50 million educated unemployed youth are registered

With country's 900 + Employment

Exchanged!

If Bharti or BPL or Reliance, manage to send "Job Alert" emails over their service, millions of educated youth, will start subscribing to their service - over a "pre - paid" card! Tell them, over 2 million job - seekers are registered with Indian Jobsites!!

And, we are prepared to give/ offer this service / content to Bharati / BPL/ Reliance "FREE”!

We don’t pay them (the cell cos.) anything to deliver our "Job Alerts", to their subscribers! - No way!!

Cell Cos are, in any case, charging their subscribers, Rs. 1 / = for each SMS message. That is their "Revenue Model" and they will continue with that, in any case.

But,

We are "Obliging" them (Cell Cos) by giving free CONTENT (even at the cost of loading our server).

And that, they will leverage our (free) content to boost their revenues by vastly expanding their subscriber - base!

Then again,

The cell - company, which jumps for our "FREE CONTENT OFFER" first, will gain tremendous COMPETITIVE ADVANTAGE, over its Competitors. It will get the "FIRST MOVER" advantage.

I suggest you/ Nirmit speak to some Cell Cos & Show them demo of our RESUMINE/ RESEARCH as well. Nirmit knows CEO of one Mumbai Based Cell Co.

h.c.parekh