Hi Friends,
                                              Even as I launch this today ( my 80th Birthday ), I realize that there is yet so much to say and do.
                                                  There is just no time to look back, no time to wonder,"Will anyone read these pages?"
                                       With regards,
                                       Hemen Parekh
                                       27 June 2013

Wednesday, 23 July 2003

IMAGE BUILDER

23 Jul 2003

IMAGE BUILDER

The New Currency of Recruitment

If plain/ unstructured email resumes are the OLD currency of recruitment, then the Image Builders are the NEW currency.

It is our objective/ goal, to replace all the old resumes. With that new resumes i.e. replace all plain/ unstructured resumes with the Image Builder Resumes.

Replace all old currency - notes in circulation with the new currency notes.

Whether, the old notes are lying with

·     Jobseekers

·     Jobsites

·     Placement Agencies

·     Employer

·     HR consultants

·     How can we do this?

·     How long will it take?

·     What will motivate the "old - currency" holders to come forward to exchange with the "New - Currency"?

·     At how many places, can we /shall we organize, such "exchange" to take place?

      (No. of currency - Exchange - Counters).

·     Why should any organisation (whether a jobsite / a placement agency/ HR consultant/ ultimate employer) want to become our "Currency - Exchange - Counter"?

What is in it for him? How does he stand to gain?

·     If we are to solely depend upon the jobseekers only to visit recruitguru.com. & exchange their old resumes with new (image builders), then how long will it take? How can we entice/ lure them to come forward in large numbers?  What incentive can we offer them? 

·     Companies which first build - up Countryside, worldwide, distribution network (dealers/ agents/ stockiest/franchises etc) for their goods/ services.

and then (subsequently), set - up DIRECT SELLING from their own website, ran into serious problems.

Distributors saw a "threat" in this move. They felt, these companies were trying to save their distribution - COSTS (declares' commissions) by passing them & booking orders DIRECTLY on their website !

These companies are having a tough time, convincing their dealers/ distributors, whom, the cannot ditch in any case!

The companies NEED these dealers for 

·     Physical distribution/ logistics support

·     After - sales - service etc.

But Company like DELL COMPUTERS, adopted a DIRECT - SELLING MODEL, from Day ONE !

DELL never appointed a single database so they had no problem - no "vested" interests to resist model change!

Purpose of this digression

In order to speed - up the currency - switch if we think of roping in many jobsites/ placement agencies/ HR consultants etc by "Licensing our GURUMINE/ GuruSearch"

(Where, each agent makes some money - a commission - either from us, or from the jobseeker),
then,

They will strongly resent / oppose any more on our part at DIRECT SELLING ! They will gang - up, against us (from a labour UNION !).

Of course no one knows what will work & what will not work on internet. We must continue to experiment/ continue to analyze the results & continue "course correction", as we go along.

Most important thing is that obsession with "in - depth analysis", must not result into "action - paralysis".

HEMEN PAREKH    

IMAGE BUILDER